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Budweiser Brings Back the Gorgeous Clydesdales and Labrador in Super Bowl Ad

Four Clydesdale horses with barnyard markings in a snowy, rural winter landscape at dawn or dusk, soft light, white snow, brown coats, grayish-blue sky

Ads are a highlight of the Super Bowl event, making them a joy to watch. Budweiser's Clydesdales have been a key feature of these ads, captivating audiences for years. Recently, a video explaining the significance of these majestic horses in commercials has gained popularity online. It showcases their enduring charm and importance in advertising.

A Clydesdale horse stands in Times Square, New York City, surrounded by urban elements and bright daylight.
Source: Good Morning America - @GMA

Stars like Chris Pratt and Leo Messi shine in Super Bowl commercials, alongside memorable halftime shows by artists such as Usher. These elements combine to make the ads as eagerly awaited as the game. Companies willingly spend millions for a brief moment of airtime, understanding these ads' impact on viewers and the cultural moments they create.

The Clydesdales and Labradors have been part of Budweiser's Super Bowl legacy since 1975, embedding themselves in popular culture. After a brief hiatus, their return to the screen this year marks a celebration of their 20-year evolution. Today, they are known for their emotional connections within the ads, touching the hearts of audiences with their stories.

Adult horses with white markings in a park setting, people wearing traditional attire around them.
Source: Good Morning America - @GMA

These horses represent more than just an advertising gimmick; they are icons of resilience and beauty. Lane Soendker, a handler, shares his pride in seeing the Clydesdales, like Olaf, featured in these grand commercials. Working closely with them daily, he feels a deep sense of achievement when they grace the big screen, highlighting their unique place in advertising history.

The Clydesdales and the Labrador have great significance regarding the Super Bowl Ads. They symbolize a rich heritage and national pride, becoming synonymous with Super Bowl commercials. Handler Lane Soendker offers insight into Olaf's care, detailing his grain, hay, and water diet, which keeps him in peak condition for his star-studded appearances.

A Clydesdale horse with dark brown coat and white markings runs alongside a light-colored golden retriever or similar breed through an outdoor farm enclosure with white fencing, bare trees in the background suggesting late fall or early spring.
Source: Good Morning America - @GMA

Handler Lane Soendker proudly describes Olaf's impressive stature and striking appearance, from his bay coat to his distinctive facial blaze. Standing tall, Olaf embodies the majestic and heartwarming presence the Clydesdales bring to Budweiser's ads. His physical attributes, combined with his gentle nature, make him a beloved figure among viewers.

Sharing this delightful video with loved ones brings joy and warmth to any gathering. It offers a glimpse into the world of these magnificent creatures and their role in creating memorable Super Bowl moments. Doing so strengthens bonds and sparks conversations, making it a perfect reason to connect and share because it highlights Clydesdales's beauty and enduring appeal.